Social Media & Email Marketing Services

Facebook in 2017 – What’s HOT!

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Facebook Tips for Small Business & Entrepreneurs

7.2017 Updates:

  • Business Page Video Cover  – 20-90 seconds, 3-9 photos, loops, 820 x 312, use Adobe spark to create your video
  • Use Canva.com to create video slides
  • Profile photo-use an app to create an image video – Lumyer, Legend FREE phone apps or Ripl ($)
  • Practice going LIVE on profile (only me)
  • 40% total video watch time on timeline vs. delivered from an original page
  • Groups – new features (analytics, admin controls, etc.)
  • 25-34 – 39.7%, most common users
  • 7 PM better than 8 PM
  • Increased traffic mid-week -1-3 PM
  • Increased engagement in evenings
  • Thurs & Friday – 18% increased engagement
  • average 20 minutes on FB, USA around 40 minutes
  • Use canva.com to create images, flyers, infographics, etc.
  • Free Images – pexels.com, unsplash.com, morguefile.com, canva.com
  • Be entertaining & humorous
  • LIVE up to 4 hours
  • Video uploads up to 2 hours
  • Minimum 10 minutes to 20 minutes
  • Download LIVE video and post in YouTube, Website, Email, other Social Media
  • Video Creation – Animoto $, Adobe Spark, Magisto and Moovly
  • Facebook Stream LIVE from your desktop – Ecamm.com – macs only $29.95 one-time fee, PCs – Belive.tv -$10-20 a month (add text, image overlays, schedule LIVEs, etc)

ROI of LIVE:

  • Strategic intent of video
  • CTA – call-to-action
  • personal, authentic and human
  • It’s all about P2P – people to people
  • Storyboard
  • Create a 30 second for Twitter
  • Create a 60 second for Instagram
  • Use ads or boosted/promoted posts/events to amplify your reach
  • Embed into a blog post
  • Download HD mp4
  • Deliver value in first 3-10 seconds

Facebook LIVE tips 7.2017

FB LIVE tools

FB data videos 7.2017

 

How to Do a Facebook Live Split-Screen Interview

Hilarie Olson Strong

I'm a coach, trainer & speaker in the Virginia area. I provide solutions for small businesses, member organizations, women-owned businesses and non-profit organizations and I specialize in providing Facebook & Email Marketing Services. I'm also a Solution Provider & Trainer for Constant Contact in the topic areas of social media & email marketing solutions.

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